Market Research Techniques and The Hispanic Market
This week, the AARP released a survey looking at older Hispanics in the U.S. workforce, and the survey provides a good example of the difficulties of doing survey research on Hispanics. The AARP...
View ArticleHispanic Optimism And Consumer Confidence
Some recent studies have found Hispanic consumers to be more hopeful than consumers in the general market, and that hope has been reflected in their spending. A survey done by Univision in June showed...
View ArticleTaking Hispanic Marketing Beyond Language, Acculturation (Advertising Age)
There is a new study being conducted by Starcom MediaVest Group and Telemundo to give marketers a more in-depth look at the changing U.S. Hispanic market, according to an article by Laura Wentz in...
View ArticleThe Shifting Hispanic Landscape In America
As the Hispanic population grows in America, it’s spreading to areas that we haven’t traditionally thought of as centers of Hispanic settlement. While Latinos are still most concentrated in...
View ArticleUsing The News To Reach Hispanics On Health Issues
Despite the fears this year about swine flu, a recent study by the Clorox Company found that the majority of Hispanics in the U.S. (56 percent) are not currently worried about the flu. In fact, only...
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